Har’el is trying to change the gender imbalance in advertising with Free The Bid, her nonprofit that’s encouraging the world’s biggest marketers to include more female directors.
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HERE'S THE WORK: JUNE 2019
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FREE THE WORK MATCHES HOLLYWOOD WITH WOMEN, MINORITY CREATORS
- byFTW Staff
- October 22, 2019
"We've been brainwashed for centuries by the white male gaze," says director Alma Har'el. She's looking to change that.
HONEY BOY GERMANY SCREENING RECAP
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On Wednesday March 4th, the Berlin Film Society hosted a special screening of "Honey Boy" dir. by Alma Har'el, in partnership with FTW and Lief.
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DOCUMENTARIAN ALMA HAR’EL IS MAKING SUPER BOWL ADS AND BREAKING THE CYCLE THAT KEPT WOMEN OUT
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"The dirty little secret male directors keep is how they build filmmaking skills and financially sustain themselves making commercials," said Har'el, whose Free the Bid is flipping the script for women to direct commercials.
BREAKING THE ‘VICIOUS’ GENDER BIAS – FREE THE BID CALLS FOR PLEDGES
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In what is being deemed as a historical move, more and more big networks are taking the pledge by joining agencies such as DDB, BBDO, McCann and JWT, in the Free the Bid movement.
FTW STAFF PICKS: YOUR WATCH GUIDE FOR THE END OF 2020
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With the holiday break upon us, here's a list of picks (both new and old favorites) from our staff here at FREE THE WORK to enjoy over that caramel popcorn.