Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.
Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.
It was in 2016 that Har'el launched the nonprofit Free the Bid, which asks ad agencies and brands to pledge that at least one female director must be among those considered during for every major ad campaign.
The Texas-raised director’s debut feature, recently acquired by Sony Pictures, tells the story of a Filipino teen chasing her dreams amidst the US immigration crisis.
"The dirty little secret male directors keep is how they build filmmaking skills and financially sustain themselves making commercials," said Har'el, whose Free the Bid is flipping the script for women to direct commercials.