Hero Photo Credit: Lisa Hanawalt's "Tuca & Bertie" / ShadowMachine, Tornante Company, and Netflix
We will pay assistants living wages and invest in their long-term goals so that coffee run expertise, ruthlessness, and resentment aren’t the only things they take away from working with us.
According to the #PayUpHollywood survey, around 70% of assistants surveyed were women, and 78.21% were white, pointing to large gender and racial disparities when compared to the percentage of women and underrepresented women in roles of leadership. One out of 5 respondents said they don’t feel comfortable leaving their desk to go to the bathroom. 72.9% of respondents make between $500-$900 a week after taxes.
According to a 2015 Nielsen report: “There is a direct correlation between Oscar nominee diversity in major categories and viewership. The more diverse the nominees, the larger the audience, and vice-versa. Given that ABC’s Oscar telecast generates a significant share of the Academy’s annual earnings, it’s crucial that the awards show maintains high ratings.”
We resolve to have equitable hiring at every level of production, including the acquisition and development stage. That way, we won’t be scared to show the receipts and publicize the diversity and inclusivity percentages of our senior leadership.
We’ll even use the FTW Business software to analyze the diversity of our teams!
The Variety Inclusion Impact report evaluated top leadership across Hollywood’s biggest studios and agencies. The study states that “No major film studio is run by a person of color, and only one, Universal, boasts a female chairman, Donna Langley.”
Disney, Paramount, Sony Pictures Entertainment, Universal, Warner Bros., CAA, UTA, and WME all declined to disclose what percentage of senior leadership was diverse and inclusive.
We will hire people who are over 40, mothers and mothers-to-be, people in the LGBTQ+ community, and veterans. Ageism, sexism, and all other harmful biases are NOT IT.
1.6% of all speaking characters were depicted with a disability.
27.5% of characters with disabilities were female and 36.9% were from underrepresented racial groups. The study did not include any stats that show how people with disabilities were involved behind the camera.
Hollywood relies heavily on source material from women over 40. There’s authors like Margaret Atwood, J.K. Rowling, Suzanne Collins, E.L. James or Liane Moriarty. So why aren’t women over 40 hired more often?
Across 4,387 speaking characters in 1,200 popular films from 2007 to 2018, only ONE was trans-identifying and the film the character appeared in was released in 2015.
A Corporate Executive Board study shows 4% higher productivity and 3% lower turnover among veterans.
Hiring managers completely overlooked underrepresented women in production roles and it shows. Across the 300 top films from 2016 – 2018:
0 Directors of Photography
1.4% of Editors
1.5% of Production Designers
1.6% of producers
ARTISTS, MUSIC VIDEO COMMISSIONERS, & LABELS
We will support music video directors by minimizing free work, respecting directors’ time, and facilitating a transparent hiring process, where directors will no longer be “ghosted” about their pitches.
In a poll conducted by We Direct Music Videos, 92% of music video directors reported that they’ve received a brief on a Friday with a Monday due date. 81% of directors also reported that they’ve had an artist show up on set without reading the video treatment.
We will make a greater effort to diminish workplace “bro” culture that has been characteristic of the advertising world, while improving diversity in senior leadership roles by supporting women in advertising.
We will refer to databases of women in advertising, like Mara Lecocq’s Where Are the Boss Ladies, during the hiring process.
The Institute of Practitioners in Advertising and the She Runs It organization report that although women and men join the advertising industry in equal numbers, women only make up a third of chief marketing officers.
Glassdoor reports that the gender pay gap in marketing also exceeds the average across other industries.
In the new decade, FTW aims to change these numbers and set new standards for what it means to be an underrepresented creator in entertainment. Here’s how:
As FREE THE WORK…
We’ve onboarded over 2000 vetted pros, all of whom have identities that are historically underrepresented in the media, in front of and behind the camera. We resolve to include and champion even more production roles all over the world in 2020.
We resolve to demystify the entertainment & advertising industry and expand our global reach—we're in over 20 countries and growing—as we provide our creators with more educational opportunities, more exciting networking events, and more access to meaningful, fulfilling work.
And most of all, we resolve to uplift all emerging and professional creators as we continue to crush the BS of society’s status quo.
As a brand new platform, FREE THE WORK is still in beta mode. We would love to hear from our community—your feedback is crucial to making FREE THE WORK its most effective and useful. Email us at [email protected] with any notes, questions, and comments as you explore and use the site.
FREE THE WORK is a 501c3 nonprofit. Thank you to those who have contributed to our cause—your generosity keeps us going! If you want to help us advocate for equal opportunity into 2020 and beyond, please consider supporting today.
For more articles, stats, and studies on diversity in entertainment (or lack thereof), follow the links below!
GLAAD Where We Are in TV 2019-2020 Report – An analysis of the presence of LGBTQ+ characters during the 2019-2020 television season