Har’el doesn’t just talk the talk on social media. The director, who began her career working on music videos, advocates on behalf of women directors through her nonprofit, Free the Work, an online database for directors from underrepresented groups.
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Free the Work seeks to increase the number of women, trans identifying, non-binary and underrepresented creators involved in all aspects of filmmaking.
In what is being deemed as a historical move, more and more big networks are taking the pledge by joining agencies such as DDB, BBDO, McCann and JWT, in the Free the Bid movement.