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Joseph Rubinstein has been in love with the photographic process since he was first able to hold a camera. His first real job was at a camera store, cleaning, fixing, and painting the trade-in cameras. In art school, he was the teaching assistant for the photography class. In 2012, he started a camera company whose focus was creating a digital cinema camera that mimicked 16mm motion picture film.

Today, he is a writer/director, a cinematographer, and a photographer who loves and respects traditional formats and processes.

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