After seeing the success of Free the Bid in advertising, founder Alma Har’el recently revealed a new project aiming to shift the dial in the TV and movie world.
After seeing the success of Free the Bid in advertising, founder Alma Har’el recently revealed a new project aiming to shift the dial in the TV and movie world.
Har’el is trying to change the gender imbalance in advertising with Free The Bid, her nonprofit that’s encouraging the world’s biggest marketers to include more female directors.
Har’el doesn’t just talk the talk on social media. The director, who began her career working on music videos, advocates on behalf of women directors through her nonprofit, Free the Work, an online database for directors from underrepresented groups.
I myself run a nonprofit that's called Free the Work. If you go on it and register as an emerging filmmaker, you can become part of a community and get a lot of opportunities for hire but also have mentorship.
Her latest work for luxury brand J.M. Weston sees the artist editing together an impressionistic collage of sights and sounds, in pursuit of new resonances.