Har’el is trying to change the gender imbalance in advertising with Free The Bid, her nonprofit that’s encouraging the world’s biggest marketers to include more female directors.
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Free the Work shines a light on the lack of representation of Black directors in advertising—through data.
In what is being deemed as a historical move, more and more big networks are taking the pledge by joining agencies such as DDB, BBDO, McCann and JWT, in the Free the Bid movement.
P&G and Facebook joined Oscar, Emmy and Sundance winners on stage at the Cannes Lions Festival today to present FREE THE WORK, a game-changing initiative that will create a more inclusive future across the film, TV and advertising industries.
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In addition to online panels and Q&As produced by SXSW, the streamer has also pledged to highlight Free the Work, a nonprofit run by “Honey Boy” director Alma Har’el.