Culture - Article 12-08-2019 (Example)

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Things are going well for Marc Maron. He has a new comedy special; he has interviewed both President Obama and Saturday Night Live's Lorne Michaels on his podcast, WTF; and his IFC show, Maron, is in its fourth season.

But on his TV show, the fictional version of Maron is hitting rock bottom. After 16 years of sobriety, Maron's character relapses this season and ends up living in a storage unit.

The comic has had his own struggles with addiction, and he tells Fresh Air's Terry Gross that acting out his own fictional relapse was both challenging and terrifying. Relapse "is a very real problem and a very real fear of mine," he explains. "I'm glad it happened in fiction and not in real life."

Maron says that while he is grateful for his personal and professional successes, much of his onstage persona is built on anxiety, self-hatred and anger. "My comfort zone is uncomfortable, and it has been my entire life," he says. "Being sort of anxious and uncomfortable has really been my home base, innately. And I don't know how to change that, and that's really the challenge for me now."

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Have branding materials to bring with you.

I am a big fan of fliers for films at festivals. Nothing bigger than a postcard size with a bright eye-catching image. Festival laurels and a website. Maybe a logline or link to a trailer. Keep it clean but the basic info that will catch someone’s eye so that they can take it home. They can use that as a talking point when meeting people. It’s more interesting than a business card. Bring something that captures the essence of your film in an artistic way.

I always carry my business cards, but I encountered someone a few years back who was really good at striking up conversations with people then working their way into asking for a picture with them to follow up later with the picture to remind them of the interaction. I thought that was very effective. I don’t think I could ever do that ‘cause it requires a lot of timely follow-ups. But I was impressed by that level of organization and system.

There is no right or wrong question to ask when networking.

I don’t think there are a set number of questions to be asking. It’s unique and should spring organically from what you want to achieve and how that person can connect to those things. Those are going to be very different depending on who you are talking to. Whether they are industry or not, the trick is to speak passionately about whatever it is you are passionate about and the person you’re with will find their way organically.

Remember that each festival provides a unique experience.

Every festival is a learning experience. It is not necessary to attend an identity-based festival, but the experience you will have at one of these festivals will be completely unique. I watched a film about M.I.A. a few years ago at its premiere at the Berlin Film Festival and then watched it again at the Asian Pacific Film festival in LA. The experience was so much more meaningful in that setting because everyone was taking it in a completely different way. So, whether you are networking or watching the film, doing it in a way that is specific to your identity is a rewarding experience.

Don’t forget: film festivals are worth the cash.

I don’t see any cons. You make a film for people to see it. So festivals provide an environment to connect the work with the people. The pros are seeing the impact of your work on your audience. Also, the Q&As at festivals are very important. Hearing the questions the audience has after the credits roll help in understanding the impact you have. A lot of those things end up being things that you can talk about when you’re doing press and promoting your project on social media. You discover all these other avenues and a new language to talk about something that was before on paper and is now a living, breathing thing that has been interpreted.