Director Alma Har’el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes to directing ads. It seems to be working—Har’el explained that the number of women directors hired for commercial jobs has increased by a whopping 400 percent at agencies like BBDO and CP+B. Adweek caught up with Har’el last month via email—she’s getting her first narrative feature film underway, Honey Boy starring Shia LaBeouf and Lucas Hedges—to learn more about why she founded Free the Bid, what she’s working on now and how she’s even practicing the Free the Bid mentality in hiring for her new film.

Read the full article here.

You May Also Like
Hero Photo Tribeca
Read More

[QA] Dance Class for Filmmakers

The London Contemporary Dance School (LCDS) International Summer School offers a taste of life as a student and is perfect for people who are thinking about applying for our undergraduate course at London Contemporary Dance School.