Having cracked open advertising’s calcified male dominance, Har’el now has her sights on the larger entertainment industry. This week at the Cannes Lions, advertising’s Oscars, Har’el is unveiling Free the Work, which she calls “a global network for women and underrepresented creators and the people who hire them.” The new venture already has buy-in with TV studios, streaming platforms and brands; Free the Work is announcing partnerships with Amazon Studios, P&G, Facebook and AT&T.

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