Free the Work founder Alma Har'el spoke at the second annual Power Women Summit. The summit brought together 1,500 of the most influential women from the entertainment, media and technology industries, including Eva Longoria, Chrissy Metz, Rachel Zoe, and more.
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"The dirty little secret male directors keep is how they build filmmaking skills and financially sustain themselves making commercials," said Har'el, whose Free the Bid is flipping the script for women to direct commercials.
"These five initiatives provide hints about our work futures, including new ways of collaborating in distributed teams and expanding services. While some signal a brighter future, others examine new dynamics that will continue to evolve. "
In what is being deemed as a historical move, more and more big networks are taking the pledge by joining agencies such as DDB, BBDO, McCann and JWT, in the Free the Bid movement.
Free The Bid-pledged brand Diageo is serious about crafting marketing that reflects the diverse reality that their consumers live within.