It was in 2016 that Har’el launched the nonprofit Free the Bid, which asks ad agencies and brands to pledge that at least one female director must be among those considered during for every major ad campaign.
It was in 2016 that Har'el launched the nonprofit Free the Bid, which asks ad agencies and brands to pledge that at least one female director must be among those considered during for every major ad campaign.
Sitting in a glass-walled conference room at the NeueHouse, a stylish co-working space in Hollywood, Har’el is the center of gravity as a small group of people and a larger whirl of activity orbit around her.
In addition to online panels and Q&As produced by SXSW, the streamer has also pledged to highlight Free the Work, a nonprofit run by “Honey Boy” director Alma Har’el.
Har’el doesn’t just talk the talk on social media. The director, who began her career working on music videos, advocates on behalf of women directors through her nonprofit, Free the Work, an online database for directors from underrepresented groups.