It was in 2016 that Har’el launched the nonprofit Free the Bid, which asks ad agencies and brands to pledge that at least one female director must be among those considered during for every major ad campaign.
It was in 2016 that Har'el launched the nonprofit Free the Bid, which asks ad agencies and brands to pledge that at least one female director must be among those considered during for every major ad campaign.
"The dirty little secret male directors keep is how they build filmmaking skills and financially sustain themselves making commercials," said Har'el, whose Free the Bid is flipping the script for women to direct commercials.
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