8:46 Films is a collection of four narrative shorts that reclaims that tragic time to tell stories of Black love and joy, 8 minutes and 46 seconds at a time.

The project was produced by Saturday Morning, Tribeca Studios, and Procter & Gamble.

Afdhel Aziz caught up with Marc Pritchard, Chief Brand Officer, P&G, Kwame Taylor-Hayford from Saturday Morning, and filmmaker Zoey Martinson of Smoke and Mirrors who directed ‘Cupids’, one of the shorts to hear more about this bold and beautiful collaboration.

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